EXPLORE BETTER QUALIFIED LEADS, WORK WITH A PPC LEAD GENERATION COMPANY

LEAD GENERATION FOR GOOGLE & MICROSOFT ADS

Particularly when it comes to marketing tactics that support lead generation and sales growth, your company has more room to grow. Find out how our professional lead-generation marketing services can assist you in achieving your marketing objectives.

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Attract, Nurture, and Generate Leads Through Custom Lead-Generation Campaign Strategies

Your brand, goods, and services can be positioned in front of the appropriate audiences at the appropriate time and location using search engine advertising. Our PPC lead generation company will develop a well-considered strategy to produce a steady flow of inbound leads from lead generation advertisements for your organization:

Campaign Audit

  • Existing Campaigns
  • Site & Services/Products Analysis
  • Business Goals & Objectives
  • Tracking & MarTech
  • Other Marketing Efforts

Market Research

  • Competitor Research
  • Keyword (Includes Neg. Kwd) Research
  • Industry Market Trends & Consumer Behavior
  • Strategy Development & Creation

Campaign Building

  • KPI Setup
  • Campaign Structure
  • Feed Clean Up
  • Technical Onboarding
  • Tracking Installation

Optimization & Testing

  • Search Query Analysis
  • Negative Keywords
  • Ad Copy & Landing Page A/B Testing
  • Device Performance
  • Bid & Feed Optimization

Reporting Results

  • Performance Forecasting
  • Attribution Models
  • Deep Dive & Analytical Digest
  • Campaign Results
  • Next Steps

Expansion Strategy

  • New Channels & Networks
  • Marketing Budget Review
  • Campaign Structure
  • New Campaign Testing & Targeting Criteria
  • Review of Strategy Enhancements

Attract, Nurture, and Generate Leads Through Custom Lead-Generation Campaign Strategies

Marketing Experts With Your Business in Mind

A full-service team of professionals is assigned by our firm to create and carry out your lead generation campaign plan. Your group of lead generating specialists for Microsoft Ads and Google Ads includes:

Monthly update

Your Team

  • Digital marketing Strategist
  • Digital marketing Manager
  • Strategic Account Manager
  • Tracking Specialist

+more

How We Enhance Lead
Generation Ads

Our PPC lead generation firm is aware of your particular business and needs to create a lead generation campaign plan that works. With the help of our years of experience and best practices in lead generation, you can engage the leads you need with a personal touch.

CONVERSION TRACKING

Being better equipped and knowledgeable on lead generation and paid advertising basics can help you grow your business faster. Basic information includes which areas of your PPC campaign strategy and lead generation ads are most profitable.

A/B Testing Ads & Landing Pages

To increase KPI performance, our lead generation digital marketing agency dedicates time to test all the components of an ad or landing page. This effort can significantly improve conversion rate because of the quality experience you give your audiences.

Audiences

Control audience segments, maximize your budget, and potentiate qualified leads. With user behavior tracking, our lead generation marketing services optimize your ideal audiences for your campaign efforts. Optimization targets qualified leads that are most likely to convert into customers.

Custom Ad Scheduling

Every business has its schedule, and ensuring you can service leads in good timing is marketing dollars well spent. Our PPC lead generation company improves relevance for your target audience. Additionally, we optimize towards a time of the day your business performs best.

Bid Adjustments

Bid adjustments aren’t just at a keyword level. Our lead generation digital marketing agency can analyze and monitor your bid strategy in categories like device, demographics, language, and more. With data-driven insights, we optimize your bid adjustments for maximum performance and ROI.

Keyword Monitoring & Match Types

Keeping an eye on keywords and nurturing their purpose goes a long way in lead-gen advertising. This includes bids, negative keywords, search query analysis, match type variation, and continuous keyword monitoring to adapt to changing trends and customer behavior.

    Straightforward Pricing, No Hidden Fees

    Our management expenses are concise and align with the cost-effectiveness your company needs, just as we maintain our plans.

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    A Lead Gen Approach That
    Engages & Converts

    The Challenge

    Uptrend PPC was approached by Norwall Power Systems, a customer that specializes in selling emergency backup power generators and related equipment, in search of a PPC management agency to boost traffic and revenues. Our PPC services agency’s skilled Google and Microsoft Ads management helped them find opportunities, enhance the quality of their traffic, and re-engage past visitors to create an additional source of income.

    The Strategy

    • Campaign segmentation by services they offer.
    • Keyword expansion with match type variation.
    • Optimize ad groups with different ad formats to drive more calls.
    • Add negative keywords unrelated to services and the audience segment they want to target.
    • Refine location targeting by a more granular approach, such as zip code and neighborhood targeting.

    The Results

    69%

    Decrease in CPC

    67%

    Increase in Leads

    38%

    Decrease in CPA

    Don’t Know Where to Start?

    Let’s examine your ongoing endeavors. We’ll simplify it to just the most basic marketing you’ll require to begin going, and then we’ll take it from there.